Harp & Oaks
Free case study for coaches & course creators

How one coaching client turned $26,425 in ad spend into

$106,672

in revenue for one client's membership in 12 months — from FB & IG ads alone.

I got these results for a coach selling her own membership. Now I teach coaches and course creators how to get results like these themselves.

Ad spend $0
Profit $0
Average monthly ad budget $1,000–$1,500
Free case study for coaches & course creators

See exactly how it happened.

Most people show you the win. This case study shows you the whole playbook — real numbers included:

  • The exact ad strategy — the audiences, campaigns, and creative that performed best
  • The full numbers breakdown — 3,655 leads, 257 sales, and where every ad dollar went
  • The ads that worked best, including simple reels and talking-to-camera creative

Built for coaches and course creators running ads to their own program, course, membership, or service. If you're promoting affiliate or reseller offers, this one won't be much help — the math on those works differently.

Your information is always kept private. Never shared, never sold.

I got these results for a coach. Now I teach other coaches how to get results like these themselves.

Inside The Digital Ad Academy by Harp & Oaks, you learn to run your own FB & IG ads — with my support and guidance the whole way.

Ads are like fuel poured on a fire. The fire is already burning — that's the marketing you're already doing. Pour on the fuel, and the fire gets bigger: more leads, more sales, and more visibility for your coaching business.

1
Step 1

Get in front of the right people

Run ads from reels you've already posted on your IG profile and let them find the right people to put in front of your business.

2
Step 2

Grow your email list

Your email list is like pure gold, and ads are the key to making it grow with the right people.

3
Step 3

Sell to one — or many

Use ads to get more booked calls for your high-ticket offer, or sell to many by getting more registrations for live trainings, challenges, and other conversion events.

The tactics change. The questions don't. Meta will keep changing things. New AI tools will keep launching. But when you know what to check, what it means, and what to do next — none of that shakes you.

See this strategy in action, with all the real numbers:

Get the free case study

If you're a coach or course creator with your own offer, this one's for you.

Allison Harpole-Coley, founder of Harp & Oaks
The Digital Ad Academy by Harp & Oaks

Get an ad expert in your back pocket.

Not a self-paced course you'll never finish. Not an agency that takes over your marketing. Direct access, real answers, and a simple framework for confident ad decisions.

Start your ad journey