You're not bad at FB ads.
You're just missing what
the data is trying to tell you.
You're running a coaching business. You don't have time to live inside the Meta Ads Manager. These cheat sheets show you exactly what to look at, what it means, and what to fix — in 10 minutes or less.
Buy now — $27 one-time
You're a coach who is already running ads — or you just started. But every time you open Meta Ads Manager, you're wondering:
- "Is this actually working… or am I just burning money?"
- "What am I even supposed to look at first?"
- "Do I turn this off… or give it more time?"
So you either:
- Let ads run too long and watch your ad spend disappear
- Turn them off too early and never know if they would have worked
- Spend way too much time trying to figure it out — time you don't have
You didn't start a coaching business to become an ad expert.
But you do need to know what your data is telling you.
These cheat sheets show you exactly what to look at and in what order — so you can check your ads in 10 minutes and get back to the work that actually grows your business.
I'm the ad coach that coaches hire when they want to stop guessing and start getting results. I've helped coaches go from $55k launches to $170k — and generated over $3 million in lead value for one client's sales team. The coaches I work with don't have time to live inside the Ads Manager. They just need to know what numbers matter and in what order — fast. These cheat sheets are what I hand my coaching clients on day one. Now you can use them too.
Here's exactly how to use them.
Match the ad cheat sheet to the type of ad you're running inside the Meta Ads Manager.
Follow the steps to find exactly where your ad is breaking down.
Take action — no more guessing, no more spiraling.
Most coaches complete their full ad check in 10 minutes or less — and get back to actually running their business.
Stop guessing what your ad data means.
Start making smarter ad decisions — with confidence.
Here's what's inside.
6 cheat sheets — one for each type of campaign coaches actually run. Open the right one, check your numbers, know exactly where the problem is.
Sheet 01
Video View Ads
Know if your warm-up campaign is actually building the audience you need before you spend another dollar.
Sheet 02
Traffic Ads
See if the right people are clicking — and whether your cost-per-click is where it needs to be.
Sheet 03
Lead Gen Ads
Pinpoint exactly where leads are dropping off and why your cost per lead might be creeping up.
Sheet 04
Live Launch Registration Ads
Know whether your ad spend is working before you're halfway through your launch window.
Sheet 05
Book a Call Ads
See exactly why calls aren't booking and what to check before you assume it's the ad.
Sheet 06
Ads to Get Purchases
Diagnose why your sales aren't coming in and know exactly what to adjust first.
Guarantee
Try them risk-free for 30 days.
Use the cheat sheets on your next ad check. If they don't give you more clarity on what your data is telling you — and save you time you'd otherwise spend spiraling inside the Meta Ads Manager — email me and I'll refund every penny. No hoops.
Questions?
Do I need to be an ads expert?
Nope. These were created specifically for coaches who want clarity on their data without becoming ad experts or living inside the Meta Ads Manager.
Are they beginner-friendly?
Yes — but they're best suited for people who are already running ads or have run ads before.
What ad platforms does this apply to?
Facebook and Instagram ads inside Meta Ads Manager.
Are these videos or PDFs?
Digital cheat sheets you can reference any time while checking your ads.
How quickly can I use them?
Immediately. Most people start using them the same day they purchase.
Will this help me know what to fix?
Yes. Each sheet helps you identify exactly which metric is flagging a problem — so you can adjust and get better results, fast.