Hey guys, I hope all is going well today for you during this crazy season of life, right?
This is something so unique, and I think while it does have a lot of challenges as we go through this crisis that the world is facing, it also does have some many positive, and pieces of opportunity that I think we can all grab hold of. I want to just talk to you today about what you can be posting on your social media content that keeps your audience aware of where your business is, but not only that, it’s going to keep your business top of mind, so that when the time comes, and it will for you to reopen your doors, and invite business, or invite your audience back inside, they’re ready to go, and they’re ready to purchase.
Okay, first and foremost, if you are not already on social media with your business, what better time to sign up? You’ve got a little extra free time I bet, so go ahead, sign up for social media. My go to starter point is always Facebook just because that is where the majority of people hang out across the board for social media across the globe, but if you know that your audience hangs out on Instagram primarily, or Twitter, or LinkedIn, choose the platform that your audience populates the most, and you’ll probably know that just based on knowing your audience. Now, once you set that up, have it ready to go, you’ve learned the basics, you’ve optimized it, you filled in all the information. Now you need to post, right?
What I would recommend during this time is to make sure, first and foremost, if you have not already, post an updated post to your audience. People want a little bit of security during this time. I bet have a very loyal following of customers, and they want to know where you are, so if you have been deemed a non-essential business, and you have been asked to close your doors, make sure that you make your audience aware of that, and just write a post that says, “Hey, we are currently closed.” And, just say we are temporarily closed. You don’t want them to think that you’re closed for good unless you actually plan on closing for good, but hopefully, nobody’s in that boat, so we’re going to go with just temporary.
Make sure that you tell your audience members that, and just write a really nice post. Tell them how thankful that you are for their support, and that you can’t wait to get back to serving them in the near future. If any changes are made in your business, you need to make sure your audience knows this, even good changes. It doesn’t have to be bad changes. If you decide you’re going to start a website, if you decide you’re going to create a new offer, make sure they know that. People are looking for things to get involved in, and ways to support I think other people in other businesses more than ever, and people are online more than ever, they have so much free time right now, so why not utilize that, and why not get that message across. So, update, update, update if you are not already doing that.
The next is pivots. I want you to get creative. Here’s the thing, you may be a brick and mortar local store owner, and you may think, well it takes foot traffic for me to get people in the door. That’s not necessarily true. If you really want to get some sales out at this point, yes you can sell right now. I think that’s a misconception, and you absolutely can sell, so feel free to do that, but also, here’s one thing that you can do is make sure that you are serving people’s needs now, so while they may be can’t come in and get something like normal, or a normal offer that you usually have, they can get something else, and you could send it to them, you can mail it to them, you could drop it off. I think, check on that, depending on your state. Make sure you check with your regulations.